TRIM SIZE: 8"x 10 1/2"

MECHANICAL REQUIREMENTS
Cover and text are printed on matte paper by web offset. Binding is perfect and gathers to the foot. Materials should comply with SWOP, appearing in SRDS Print Media Production Data.

DIGITAL ADS - Full Page

File Format
For full page advertisements, the preferred file format will be a
raster file. The most common of these are TIFF/IT, DCS2 and
CT/LW (CT=300 dpi/LW=2400 dpi). It is also possible to produce
rastered PDF files, but care should be taken here because most
PDFs are in vector format. All full-page ads, whether PDF/X-1a
compliant or not, will require a proofing cycle to verify content and positioning regardless of the file format.

Color Proofs
A hardcopy proof must accompany each submitted file.
Color proofs may be grouped into two general categories:

1) Contract Proofs
2) Color Guidance

A Contract Proof is defined as on that meets SWOP Specifications. This includes using a SWOP approved color bar and matching SWOP for color gamut, color balance, dot gain and printing substrate. A Color Guidance Proof is defined as one that does not meet some or all criteria of a Contract Proof. Because it does not conform as closely to industry specifications, a proof of Color Guidance quality may not be matched as closely as will be Contract Proof.

DIGITAL ADS - Partial Page
Partial ad files should be provided from the advertiser in their original format whenever possible. The preference would be Mac-based Quark files that have been collected and grouped with any fonts that were used on a ZIP disk or CD.

FILM ADS
Supply film negative, right reading, emulsion side down, 133-150 line screen with color proof

Furnished materials will be returned or forwarded only on specific written request. Otherwise, materials will be held for one year and discarded.

MAILING INSTRUCTIONS
All advertising insertion orders, materials and proofs should be sent to:

Kiplinger's Personal Finance
Advertising Production Department
1729 H Street, N.W.
Washington, DC 20006
Attn: Barbara Wilson

For further information, contact:

Carolyn R. Segree, Production Director
Tel: (202) 887-6511
Fax: (202) 659-2087
Email: csegree@kiplinger.com

Barbara Wilson, Advertising Production Coordinator
Tel: (202) 887-6509
Fax: (202) 659-2087
Email: bwilson@kiplinger.com

New York Office:
Frances Blowers, Advertising Coordinator
Tel: (212) 852-5608
Fax: (212) 768-7841
Email: fblowers@kiplinger.com

Chicago Office:
Chariya Milindawad, Advertising Coordinator
Tel: (312) 236-4900, ext 1101
Fax: (312) 280-0790
Email: c.milindawad@jamesgelliott.com