| 2008 Rate Card | 
printing instructions download
page in PDF |
|
Rate
Card #32 |
|
National
Advertising Rates |
|||
| 1x
Rate |
Black/White |
2
Color |
4 Color |
| Page |
$46,760 |
$56,620 |
$67,970 |
| 2/3
Page |
$36,640 |
$43,070 |
$54,420 |
| 1/2
Page |
$28,070 |
$36,800 |
$47,620 |
1/3
Page |
$18,700 |
$22,660 |
$34,010 |
1/6
Page |
$9,370 |
— |
— |
|
|
|||
| 2nd
Cover |
— |
—
|
$81,570 |
| 3rd
Cover |
—
|
—
|
$74,770 |
| 4th
Cover |
—
|
—
|
$88,380 |
| Regional
Advertising Rates |
||
| Regional breaks are available by state. Space is offered on an issue available, first-come, first-served basis. | ||
| |
B/W
CPM |
4C
CPM |
| Less
than 100,000 |
$90 |
$100 |
| 101,000-200,000 |
$75 |
$85 |
| 201,000-500,000 |
$60 |
$70 |
| 501,000-1,000,000 |
$50 |
$60 |
| *Minimum
circulation requirement for regional insertions is 50,000. For insertions
less than 50,000 please contact your local sales representative for a
quote. |
||
| Frequency
Discount Levels |
| 3x
— 10% |
| 6x
— 15% |
| 12x
— 25% |
| 18x
— 30% |
| Issue Ad | Closing
Dates |
On
Sale Dates |
| January ’08 | 11/02/07 |
12/11/07 |
| February | 11/30/07 |
1/08/08 |
| March | 1/04/08 |
2/12/08 |
| April | 2/01/08 |
3/11/08 |
| May | 2/29/08 |
4/08/08 |
| June |
4/04/08 |
5/13/08 |
| July | 5/02/08 |
6/10/08 |
| August | 5/30/08 |
7/08/08 |
| September |
7/03/08 |
8/12/08 |
| October |
8/01/08 |
9/09/08 |
| November | 8/29/08 |
10/07/08 |
| December | 10/03/08 |
11/11/08 |
| January '09 | 10/31/08 |
12/09/08 |
| Bleed Charges: 15%. No charge for gutter bleed. | ||