Kiplinger.com Online Media Kit
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Advertising on Kiplinger.com is an excellent way to help build your business. Kiplinger.com is one of the top 10 U.S. business sites ranked by unique visitors per month, and in the top 5 among all business sites for visitors with household incomes of $150,000+. *

Kiplinger.com offers up-to-the-minute financial news, informative columns, financial calculators, stock quotes and selections from Kiplinger's Personal Finance magazine. The site is divided into categories that cover investing and personal finance topics such as mutual funds, credit, insurance and planning for college and retirement.


Demographics: **

69% Age 25-64
90% U.S. Traffic
27% Female
80% Married
40% Have Children Present in Household
25% HHI $100,000+
54% HHI $75,000+
64% HHI $50,000+
75% Grad College+
27% Post-Graduate Degree
15% Management
26% Professional
23% Retired


Monthly Traffic:

6,000,000 Page Views
350,000 Unique Monthly Visitors


Available Placements:

Click on each type of placement to see an example.

Placement Pixel Size Maximum File Size Rich Media Accepted Run of Site Targeted
Leader Boards 728x90 50K Yes Yes Yes
Skyscraper 120x600 50K Yes Yes Yes
Rectangle 250x250 50K Yes Yes No
Pop-ups 720x300 50K Yes Yes Yes
Buttons 120x60 50K Yes Yes Yes
Email Newsletter Sponsorships 4 lines of text Max of 50 characters per line No N/A N/A


If you are interested in more information, please contact us

*These 2001 figures come from Jupiter Media Metrix, an internet audience measurement service which reports on more than 25,000 Web sites.

** Source: Summer @plan and a 2004 Burst! Media demographic survey.